Get Your Gift Card Program Ready for the Holidays
Gift Card processing is included in your CounterPoint system.
Why You Need Gift Cards, Especially in the Holidays Gift cards were a top 2008 holiday purchase, for the 5th straight year. According to a Holiday survey, 66% of consumers planned to purchase at least one giftcard last holiday season, placing gift cards as one of the top holiday purchases. Here are a few key reasons gift cards are a key ingredient to a retailer's holiday success:
- Everyone loves to receive a gift card. Gift cards are an easy, convenient purchase for shoppers. Gift cards also target last minute shoppers, as well as people who don't want to participate in the shopping bustle. Place your gift cards by the POS as a last minute reminder.
- Redemption increases sales. According to a study, 61% of gift card recipients spend 20% more than the value And those shoppers are shopping off-season, primarily in January, which extends your holiday shopping season. In fact, over 60% of gift card redemptions occur in January
- Interest-free business loan. Selling a gift card is like getting an instant loan, and sometimes you don't even have to pay it back. Another survey found that nearly half (47%) of consumers have at least one unused gift card. In addition, it is estimated unused gift cards equated to $8 billion in 2007. Now that is an economic stimulus!
"American Recovery and Reinvestment Act has officially extended the Section 179 Tax Deduction increases for the 2011 Tax Year"
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