Follow These Tips To Increase Your Email Marketing Success
Long and Boring Subject Line
~ Be short and concise (maximum length of 45 characters including spaces)
~ Ask yourself:
- Does the subject line create urgency?
- Does it correctly explain what's in the email?
- Does it tell the customer what's in it for them?
~ Set expectations in the subject line and fulfill them in the body to increase click rates.
Unrecognizable From Address
~ Consumers look at the From line when deciding whether or not to open an email.
- Identify yourself and your business in a way your customers will recognize.
- Use a name (name@example.com - not sales@example.com)
Too Much Information
~ Make the body short and concise (this is an attention grabber - not a thesis).
~ Keep important information at the top of the email.
- Can the customer get all the information needed from the first section of the email?
- Remember the purpose in sending this email.
Not Optimizing for Mobile
~ People are relying on mobile devices to view email more and more. Optimize it for mobile.
- Shorter content.
- Earlier call to action.
- Include full URLs in plain text.
- Include your phone number and address at the top of the page.
"Click Here" links
~ Use words as links instead of "Click Here" text.
- Register now to earn....
- Shop now to save on....
- Get 3 additional....
~ Links should be above the fold, meaning they should be visible without scrolling.
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